International Institute for Canine Ethics (IICE

The International Institute for Canine Ethics (IICE) is a professional membership organisation representing welfare-led, ethical canine professionals around the world. Created to raise industry standards and protect canine welfare, IICE brings together trainers, behaviourists, groomers, therapists, walkers and other canine specialists who are committed to force-free, science-based practice.
At the heart of IICE is a belief that dogs are sentient beings with emotions, individuality and agency. Members uphold a strict code of ethics that rejects fear-based and punitive methods, championing autonomy, respect and evidence-led approaches to canine care.
IICE provides its members with professional recognition, community support, expert-led education and a safe home for those who want to help more people support dogs ethically. As a canine-only organisation, IICE is dedicated exclusively to the needs of dogs, making it a leading authority in ethical canine practice and the go-to membership body for professionals who genuinely care about canine welfare.

Why they are members of PEIA

The International Institute for Canine Ethics (IICE) welcome membership with the Pet & Equine Insurance Alliance (PEIA) because our missions align at the most critical point: reducing preventable harm while raising standards across the industry. As specialists in canine behaviour, cognition, and ethical practice, we work every day to understand and address the root causes of incidents that lead to claims. Our research consistently shows that behaviour is a predictable and modifiable risk factor, one that can dramatically reduce claim frequency when properly understood. By joining PEIA, we aim to contribute this expertise to an industry increasingly focused on proactive, evidence-based risk management. Membership would allow us to collaborate with insurers committed to improving safety, welfare, and responsible pet guardianship.

We want to support PEIA members in developing behaviour-aware underwriting models, owner-education pathways, and post-incident intervention strategies that protect people, animals, and commercial outcomes simultaneously. We also recognise PEIA as the leading collective voice for raising national standards in pet and equine insurance. As a member, we can help shape policy, share emerging behavioural insights, and contribute to a more consistent approach to risk reduction across the sector. Ultimately, our goal is simple: to create a safer, more ethical landscape for pets, guardians, and insurers alike. PEIA membership provides the ideal platform for collaboration, innovation, and meaningful industry-wide impact.